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Behind the Scenes of SEVENTEEN’s BBMAs Performance
Last night, K-pop sensation SEVENTEEN electrified the audience at the 2024 Billboard Music Awards with an unforgettable performance that left fans and critics alike in awe. But what went into creating this stunning display? Billboard has obtained exclusive behind-the-scenes footage and insights from the directing duo, seven to five, who brought their unique vision to life.
“We had a limited amount of time to develop a performance that felt as live as possible,” explains Kylie Kang, one half of the creative duo. “So, we focused on making each movement feel smooth and cohesive.”
To bring this vision to life, seven to five drew inspiration from SEVENTEEN’s music videos, incorporating elements that would seamlessly tie in with their previous work. This creative approach allowed the group to extend its message and extend it further with the theme of a guerrilla concert, showcasing SEVENTEEN spreading love and positivity in various spaces.
As we delve deeper into the production process, it becomes clear that this was more than just a performance – it was an immersive experience. Kang notes, “We aimed to make each movement feel seamless and cohesive,” ensuring that every moment of the show would be remembered by the audience long after the lights went out.
What drove seven to five’s creative direction? Their unwavering dedication to bringing this vision to life for the K-pop powerhouse was evident throughout the production process. It is clear that their expertise, combined with SEVENTEEN’s passion and energy, made all the difference in creating a truly unforgettable experience.
As we take a closer look at the creative process behind SEVENTEEN’s BBMAs performance, it becomes apparent that this collaboration between seven to five and SEVENTEEN was nothing short of magic.
Source: www.billboard.com
