YouTube Introduces New Measures to Enhance Content Control and Transparency for Creators

YouTube on Monday announced a major update to its platform, giving creators more control over how their content is used by third-party AI companies. The change allows users to opt-out of allowing such companies to train AI models using their videos.

As part of the update, YouTube Studio will display a list of 18 companies that have been authorized by YouTube to train on creator content. These companies include AI21 Labs, Adobe, Amazon, Anthropic, Apple, ByteDance, Cohere, IBM, Meta, Microsoft, Nvidia, OpenAI, Perplexity, Pika Labs, Runway, Stability AI, and xAI.

If a creator does not select any of these companies or chooses to opt-out altogether, YouTube will automatically block third-party access to their content. This means that any company attempting to train an AI model using the creator’s video without permission will be prevented from doing so.

The move is a direct response to concerns raised by creators who have complained about AI companies using their videos without their consent or compensation. In recent times, there have been numerous reports of AI models being trained on YouTube content without the knowledge or approval of the creators involved.

YouTube has been under pressure to address these issues, and today’s announcement marks a significant step towards giving creators more control over their work.

The new setting is available in YouTube Studio on both desktop and mobile devices, and all users will be notified about the change via banner notifications over the next few days.

Source: techcrunch.com