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Oreo Maker Says It’s Using AI to Create New Snacks
In a surprising move, Mondelez, the parent company of Nabisco and owner of popular snack brands like Chips Ahoy, has announced that it is using artificial intelligence (AI) to create new snacks. The announcement comes as no surprise in an industry where innovation and differentiation are key to staying ahead of the competition.
Mondelez has been experimenting with AI-powered product development for some time now, and its efforts have reportedly yielded impressive results. According to sources familiar with the matter, the company is already working on several new snack concepts that leverage AI-driven insights to create unique flavors and textures.
While details about the specific AI models used by Mondelez are scarce, it’s likely that the company is employing a combination of machine learning algorithms and natural language processing tools to generate ideas. This could involve feeding existing flavor profiles and consumer preferences into an AI model, which then generates novel combinations that might not have been possible through human brainstorming alone.
The move marks a significant shift in the snack food industry, where AI-powered innovation is expected to play an increasingly important role in the coming years. With consumers increasingly demanding new and exciting experiences from their snacks, companies like Mondelez are under pressure to adapt to changing preferences while also ensuring the quality and safety of their products.
It’s worth noting that Mondelez has not disclosed the exact nature of its AI projects or the types of snacks being developed. However, it’s clear that the company is committed to leveraging AI in a meaningful way to drive innovation and stay ahead of the competition.
The news comes as no surprise given the industry trends and advancements in AI technology. As more companies turn to AI for product development, we can expect to see a proliferation of new snack concepts that leverage these tools.
Source: gizmodo.com
