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Oreo Maker Says It’s Using AI to Create New Snacks
Snack conglomerate Mondelez has revealed that it is utilizing a proprietary AI tool to swiftly generate ideas for new snacks. The Wall Street Journal reports that the company, which is behind popular brands like Oreo and Chips Ahoy!, is leveraging artificial intelligence (AI) to develop innovative treats.
According to sources familiar with the matter, Mondelez’s AI system is designed to analyze consumer behavior, preferences, and trends to generate novel snack ideas. This technology allows the company to create new products that cater to evolving tastes and demands in a rapidly changing market.
The use of AI in the development process aims to speed up the innovation pipeline by removing manual trial-and-error approaches. In essence, the AI system acts as a research assistant, providing Mondelez with data-driven insights to inform its decision-making and minimize the risk of costly failures.
In recent years, the tech industry has witnessed an increased focus on the application of AI in various sectors, including but not limited to entertainment, healthcare, and finance. It appears that the snack industry is also embracing the potential benefits offered by this technology.
Source: gizmodo.com
