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The Biggest Reason People Launched GoFundMe Campaigns in 2024
According to a recent report by GoFundMe, the top fundraising campaign on their platform in 2024 reflects a major concern for many Americans – inflation. The company’s annual donation report reveals that the number of fundraisers launched this year for individuals raising money to cover the cost of rent, food, and other essential living expenses has quadrupled compared to 2023.
The proliferation of such campaigns indicates the significant struggle people have been facing due to rising prices over the past few years. GoFundMe’s CEO, Tim Cadogan, notes that “the platform often mirrors societal needs, filling in the gaps where public programs have failed to cover Americans’ essential costs.”
Interestingly, other popular GoFundMe campaigns this year point to something many consumers may not have needed as much as desperately wanted. For instance, Taylor Swift fans flocked to the platform, with thousands of devoted followers raising and donating money to help buy tickets to the singer’s Eras Tour shows, and in one case even funding a wedding so that a fan could avoid having to sell a guitar signed by Swift.
Additionally, GoFundMe has also witnessed an increase in fundraisers tied to the 2024 Summer Olympics in Paris. Many athletes have launched campaigns to help defray travel and training expenses or fly their families overseas to see them compete.
The platform has also provided insights into charitable giving patterns. Vermont was ranked as the most generous state in the U.S., while Norway took the top spot for the country with the highest number of charitable donations per capita, according to GoFundMe’s data.
Vermont’s high ranking is attributed by Cadogan to its famously tight-knit and community-oriented nature, being a small state with strong social bonds.
Source: www.cbsnews.com
