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YouTube is partnering with talent agency Creative Artists Agency (CAA) to test out new “likeness management technology” that can surface AI-generated content featuring a celebrity’s likeness and allow them to easily request removal of the videos. This move comes as AI-generated deepfakes have become increasingly prevalent, allowing anyone to create realistic videos using celebrities’ likenesses without their consent.
The tech giant will be working with CAA to develop tools that enable celebrities to search for and identify unauthorized content featuring their likeness on YouTube. This new technology aims to make it easier for stars to protect their digital identities in the age of AI-generated deepfakes.
CAA has been at the forefront of protecting intellectual property rights, particularly in the entertainment industry. By partnering with YouTube, they will be able to develop more advanced tools that cater to celebrities’ growing concerns about online privacy and reputation management.
This move is significant as it signals a major shift in how tech giants approach AI-generated content and their responsibility towards creators. The partnership aims to create a safer environment for both creators and consumers alike.
YouTube has been under pressure to address the proliferation of AI-generated deepfakes, which can be used to spread misinformation or manipulate public perception. By working closely with CAA, YouTube is taking concrete steps to ensure that its platform remains a safe space for all users.
While some may view this move as an attempt by YouTube to restrict creativity and free speech, it’s essential to recognize the significant impact AI-generated deepfakes can have on celebrities’ reputations and privacy. By empowering celebrities with tools to monitor and control their online presence, YouTube is acknowledging the importance of digital identity protection in today’s digital landscape.
The tech giant has taken a bold step by acknowledging the gravity of the issue and working closely with CAA to find a solution that balances creativity with responsible use of AI-generated content.
Source: gizmodo.com
