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GB News Shakes Up Lineup, Bringing in Younger Talent to Appeal to New Audience
In a surprise move, GB News has announced significant changes to their lineup, including the replacement of Isabel Webster on their breakfast show with rising star Ellie Costello. The decision comes as part of a wider cost-cutting measure aimed at revitalizing the network’s appeal to a new and younger audience.
According to insiders, it appears that the station has decided to cut costs by reducing the hours dedicated to conservative MP Jacob Rees-Mogg’s programming due to his perceived “too expensive” fee. The drastic move is likely an attempt to realign GB News with the changing media landscape and cater to a broader demographic.
The decision to replace Isabel Webster with Ellie Costello, a younger and more agile presenter, indicates the network’s desire to adapt and evolve its content to better resonate with a newer generation of viewers. It remains unclear what this will mean for future programming, but it is clear that GB News is taking significant steps towards reshaping their identity.
The move comes as part of a wider cost-cutting measure, which may have also led to the reduction in Jacob Rees-Mogg’s on-air time.
Source: http://www.dailymail.co.uk
