news 
Here comes Sandisk with a rebrand
SanDisk is now SANDISK. Yes, you read that right – the popular flash memory company has decided to drop its classic inter-capped serif logo style and opt for a new all-caps design inspired by “a single point of data” or a “pixel”. In a statement, Sandisk explains that the logo change symbolizes “the collaboration and partnership required to actualize our purpose and tap into new possibilities”.
The company’s new logo is a bold departure from its classic style, which has been largely unchanged since 1995. The design features an open “D” letter paired with a new “pixel-driven S”, aimed at emphasizing the importance of cooperation in driving innovation.
It’s worth noting that this rebranding effort comes ahead of Sandisk’s planned spinoff from its parent company Western Digital, scheduled for next year (originally planned for 2023). This development marks a significant change for the tech giant, as it was acquired by Western Digital back in 2016.
In related news, controversy surrounding Sandisk and Western Digital has been ongoing. Last year, reports emerged that SanDisk Extreme SSDs were mistakenly erasing data, affecting several users, including one of our own supervising producers. Western Digital refused to comment on the matter at the time.
Despite this controversy, we’re fans here at The Verge of “unfinished” logo styles, and it appears Sandisk has done alright with its rebrand. At least, as far as aesthetics are concerned – only time will tell if this change pays off for the company in a practical sense.
Source: www.theverge.com
