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Formula 1 Renews Crypto.com Partnership Through 2030
Formula 1 and Crypto.com have extended their partnership through 2030, a move that further solidifies the exchange’s position as the sport’s official cryptocurrency sponsor. Since the initial agreement in 2021, both parties have witnessed substantial growth, with Formula 1 boasting a global fan base of 750 million people and Crypto.com having expanded its user base to over 100 million customers worldwide.
The renewed partnership ensures that Crypto.com will maintain its role at key events throughout the season, including Sprint qualifying series. This aspect is in line with Formula 1’s efforts to innovate and introduce new racing formats to engage fans. Furthermore, the agreement grants Crypto.com branding rights and activation opportunities at Grand Prix events across the globe.
As part of their collaboration, both organizations have continued to align alongside each other as they navigate the digital landscape. The partnership has been instrumental in reaching younger, tech-savvy audiences.
Source: blockonomi.com
