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Formula 1 Renews Crypto.com Partnership Through 2030
Formula 1 and Crypto.com have extended their partnership through 2030, solidifying the cryptocurrency exchange’s position as the sport’s official cryptocurrency sponsor and Miami Grand Prix title sponsor. The renewal is seen as a testament to the growth of both parties since the initial agreement in 2021, when Formula 1 began exploring the potential of cryptocurrencies.
The partnership has been instrumental in increasing brand visibility for Crypto.com, which boasts an impressive user base expansion from under 10 million customers in 2021 to millions today. The collaboration with Formula 1 has enabled the exchange to tap into a new demographic of younger and more tech-savvy audiences.
As the cryptocurrency industry faces increased regulatory oversight and market volatility, the extended agreement ensures Crypto.com will maintain its role in Formula 1’s Sprint qualifying series, aligning with the sport’s efforts to innovate and introduce new racing formats.
Source: blockonomi.com
