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Industry Experts Set Out Fashion’s Sustainability Priorities For 2025
As the world continues to grapple with the devastating consequences of climate change, fashion industry experts are under immense pressure to revamp their sustainability strategies. Reformation’s Chief Sustainability Officer, Talbot, has recently spoken out on the matter, emphasizing that the brand missed its Scope 1 and 2 targets for this year. Despite this setback, she remains committed to achieving its ambitious goals.
The company is now focusing on textile recycling and material innovation, with a target of reducing all synthetics (virgin and recycled) to less than 1% of total sourcing by 2025. This bold move underscores the brand’s willingness to rethink the way it approaches materials, an acknowledgment that simply substituting one synthetic for another will not suffice.
Reformation is also prioritizing advocacy efforts aimed at creating a supportive infrastructure. This includes supporting policies like California SB707 Responsible Textile Recovery Act and lending its expertise to the American Circular Textiles (ACT).
The brand has already demonstrated some innovative steps in this direction, such as its recent collaboration with Ambercycle using cycora material, which is made from discarded synthetic textiles that would otherwise end up in landfills. Additionally, it’s been pushing for a more sustainable approach through initiatives like ‘happy endings,’ a program aimed at encouraging customers to extend the life of their garments.
The industry can learn valuable lessons from Reformation’s approach. The company’s commitment to transparency and accountability is particularly noteworthy, as they are willing to acknowledge their shortcomings and set ambitious targets that prioritize real change over mere token gestures.
As we look towards 2025, it becomes clear that sustainability is no longer a buzzword but a moral imperative for the fashion industry.
Source: www.forbes.com
