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Valentino Merlo & The La Planta: The Unexpected Success of ‘Hoy’ | Billboard
Global No. 1s
The music industry is all about taking risks and trying new things, but sometimes those risks can pay off in the most unexpected ways. That’s exactly what happened with Valentino Merlo & The La Planta’s song “Hoy.”
As a producer and songwriter, Valentino Merlo has worked on various projects over the years, from EDM tracks to hip-hop beats. However, he never expected that his collaboration with Spanish artist El Tiburón, aka The La Planta, would end up being his biggest hit yet.
“Hoy” started gaining traction in early 2023, and by then, it had already topped the Global Billboard charts.
Source: http://www.billboard.com
