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YouTube has announced plans to take a tougher stance against “egregious clickbait” videos on its platform, specifically targeting those that cover or pretend to cover breaking news and current events. The move comes as the video-sharing giant seeks to improve the overall viewing experience for its users.
According to YouTube’s definition, egregious clickbait refers to videos where the title or thumbnail promises viewers something that the video doesn’t deliver. This can include misleading or deceptive content that leaves viewers feeling tricked, frustrated, or misled if they are searching for truthful and timely information on important issues.
The company has identified a number of examples of egregious clickbait, including videos that make sensationalized claims without providing any substance, such as “the president resigned!” without actually addressing the president’s resignation. Similarly, misleading thumbnails are also considered egregious clickbait. For instance, if a thumbnail reads “top political news” but the video doesn’t contain any political news, it will be subject to YouTube’s enforcement action.
YouTube has stated that it will start cracking down on these videos in India and did not provide further details on how this policy will be expanded to other countries. However, we have reached out to the company for more information on its plans.
In terms of consequences for violating this policy, YouTube has announced that it will delete any video that violates its new guidelines without issuing strikes. After reviewing existing videos, the platform will then prioritize new uploads, aiming to prevent potentially misleading content from reaching a wider audience.
The move is likely to be welcomed by users who have grown tired of the annoyance and frustration caused by clickbait videos. The change aims to promote transparency and accountability on the platform, ensuring that viewers can trust the information they are consuming.
Source: www.engadget.com
