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AdEx Launches On-Chain Instrument AURA for Advanced Targeting
In a groundbreaking move, AdEx has unveiled its innovative solution, AURA, designed to revolutionize the adtech industry. This on-chain instrument is poised to deliver personalized and smarter interactions within the ecosystem, benefiting all participants. AURA’s release marks a significant milestone in the development of Web3 engagement.
AURA is an ambitious project that goes beyond mere analysis of on-chain activity. Instead, it enables more accurate targeting capabilities for marketers, allowing them to focus their efforts on specific segments with precision. As Ivo Georgiev, CEO at AdEx, emphasizes:
“AdEx AURA represents a significant step forward for Web3 engagement. It’s not just about analyzing on-chain activity—it’s about delivering smarter, more personalized interactions that benefit everyone in the ecosystem.”
To facilitate this advanced targeting, AdEx has created ADX (AdEx cryptocurrency), which serves as a crucial element of the new recommendation system. By staking ADX, marketers and business developers can prioritize their suggestions or expedite placement approvals, thus contributing to a safer and more scam-resistant environment.
The technical design of AURA ensures transparency and sustainable growth within the ecosystem. ADX, the native cryptocurrency of AdEx, plays a vital role in this innovative approach by fostering an atmosphere of trust and cooperation among all stakeholders. The token is available for trading on popular CEXes and DEXes.
Vladislav Sopov
Source: u.today
