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Google’s Gmail Upgrade – Why You Need a New Email Address in 2025
As the threat landscape continues to evolve, it has become increasingly clear that traditional email security measures are no longer sufficient. The recent upgrade to Gmail’s Hide My Email feature is a step in the right direction, allowing users to create single-use or limited-use email aliases that will forward messages along to your primary account.
However, this alone is not enough. With AI-powered spam and phishing attacks on the rise, it is essential that we rethink our approach to email security. Central screening technologies can only do so much, as they often fail to detect more sophisticated attacks.
The reality is that traditional email addresses are no longer secure. As McAfee warns, “AI is giving cybercriminals the ability to easily create more personalized and convincing emails and messages that look like they’re from trusted sources.” This means that even reputable institutions may be compromised, making it essential to take control of our email accounts.
The first step in this process is to use new email masking technologies. But we must also rethink how we approach email security as a whole. We need on-device AI to flag spam and malicious emails that have made it through central screening to inboxes.
It’s not just about detecting spam, but also about improving user education and empowerment. We need to shift the focus from relying solely on central authorities to empowering individuals with tools to take control of their own email accounts.
In short, 2025 is not too early to start thinking about adopting a new email address, or at least using throw-away aliases that can be safely discarded if compromised.
Source: www.forbes.com
