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AdEx Launches On-Chain Instrument AURA for Advanced Targeting
In a groundbreaking move, AdEx has unveiled AURA, an innovative on-chain instrument designed to revolutionize the way digital marketing and advertising interact. By harnessing the power of blockchain technology, AdEx’s AURA solution promises to transform the adtech landscape, prioritizing user-relevant options and paid placements that add value.
The CEO of AdEx, Ivo Georgiev, emphasized the significance of this development, stating: “AURA represents a significant step forward for Web3 engagement. It’s not just about analyzing on-chain activity—it’s about delivering smarter, more personalized interactions that benefit everyone in the ecosystem.”
At its core, AURA is an intelligent targeting solution that utilizes blockchain data to create highly targeted and relevant advertising experiences. By analyzing on-chain behavior, AdEx’s AI-driven system can pinpoint user preferences, ensuring that ads are only displayed to individuals who have a genuine interest in the advertised product or service.
This groundbreaking approach not only improves ad relevance but also creates a safer environment for users by reducing the risk of scams and unwanted advertisements. The ADX token, a core native cryptocurrency within the AdEx ecosystem, plays a vital role in this targeting process. By staking their tokens, marketers and developers can influence recommendation rankings or expedite placement approvals, contributing to the overall safety and transparency of the system.
ADX is not only essential for AdEx’s transparent and sustainable growth mechanism but also provides users with an added layer of security against unwanted ads. The token is now available on major centralized exchanges (CEX) and decentralized exchanges (DEX).
The launch of AURA marks a pivotal moment in the evolution of digital marketing, as it redefines the way advertisers engage with their target audiences. With its AI-driven targeting capabilities and blockchain-secured transactions, AdEx has set a new standard for responsible advertising practices.
Vladislav Sopov, a Blockchain Analyst & Writer, notes that “the unique tech design of this solution guarantees its profound impact on the adtech segment and digital marketing as a whole.”
Source: u.today
