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AdEx Launches On-Chain Instrument AURA for Advanced Targeting
In a significant step forward for the adtech segment and digital marketing as a whole, AdEx has officially launched its innovative on-chain instrument AURA. This groundbreaking solution represents a profound impact on how user-relevant options are organized in app catalogs and prioritized based on paid placements that add value.
According to Ivo Georgiev, CEO at AdEx, the unique tech design of this new solution ensures that it guarantees its profound influence on the entire ecosystem. The instrument is designed not just to analyze on-chain activity but rather deliver smarter, more personalized interactions that benefit everyone in the ecosystem.
ADX, a core native cryptocurrency of the AdEx ecosystem, plays an essential role in the new targeting design powered by AURA. This token empowers marketers and business developers to stake their ADX holdings to prioritize recommendations or expedite placement approvals, ultimately contributing to a safer and scam-resistant environment within the platform.
From a technical perspective, ADX is the backbone of AdEx’s transparency and sustainable growth mechanism. As such, it is available on major CEXes and DEXes for those interested in participating in the ecosystem.
This innovative solution comes at a time when the need for more targeted and efficient advertising methods is becoming increasingly apparent. With AURA, AdEx aims to revolutionize the way marketers and advertisers approach their campaigns by providing them with powerful, blockchain-based tools to optimize their strategies and achieve better ROI.
As part of its commitment to transparency and sustainability, AdEx has ensured that ADX token plays a crucial role in the entire process. By staking their tokens, participants can guarantee faster approval rates for their ads and prioritize their preferred ad slots based on real-time user behavior data.
In conclusion, AdEx’s AURA launch marks a new chapter in the evolution of digital marketing and the adtech segment. This innovative solution empowers users to engage with personalized content and advertisers to optimize their campaigns more effectively.
Source: u.today
