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Title: Apple Downgrades The Future of its MacBook Air
The new Apple 15-inch MacBook Air is displayed during the Apple Worldwide Developers Conference on June 05, 2023 (Photo by Justin Sullivan/Getty Images)
In recent years, the MacBook Air has traversed a tumultuous path. From being the launch platform for Apple’s M1 chip in late 2020 to its gradual descent into obscurity, it seems that the Cupertino-based tech giant has effectively downgraded the future of this popular laptop.
According to reports, the upcoming M4-powered MacBook Air is expected to arrive in the market much later than previously anticipated. The latest details suggest that Apple might not be launching a new MacBook Air during its usual Q1 launch window, but instead, it will be pushed back until March or even April 2025.
The delay has sent shockwaves throughout the tech community, with many questioning the company’s motives behind this sudden shift in strategy. Some are speculating that Apple is shifting focus towards other products and allowing the MacBook Air to take a backseat. Others believe that Cupertino is simply taking its time to get the product right.
While we wait for more information about the upcoming laptop, it’s clear that Apple is no longer seen as the leader in the consumer laptop space. The company’s lack of attention and care towards this once-thriving product has left many disappointed and questioning their loyalty towards the brand.
In related news, the Mac community continues to grapple with the fact that Apple has essentially abandoned its consumer laptops. This move is viewed by some as a strategic decision to prioritize other more profitable areas of the business.
Whatever the reason may be, one thing is certain: the MacBook Air’s role in the market has drastically diminished.
Source: www.forbes.com
