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Netflix Carrying 2 NFL Games on Christmas Day – It’s a Big Step
Streaming giant Netflix has taken a monumental leap by agreeing to air two National Football League (NFL) games on Christmas Day, marking a significant milestone in the sports world. This unprecedented move comes as part of a three-year contract with the NFL, which was finalized in May.
Starting at 11 am EST, “NFL Christmas Gameday on Netflix” will kick off with a two-hour pregame show, followed by the highly anticipated matchups between Pittsburgh and Kansas City, and Baltimore and Houston. This historic broadcast marks the first time an NFL game has been globally distributed through a single outlet, making it accessible to all of Netflix’s 282.3 million subscribers across over 190 countries.
The games will be available in five languages: English, French, Spanish, Portuguese, and German. Moreover, it will also air on CBS affiliates in Kansas City, Pittsburgh, Baltimore, and Houston, catering to a broader audience.
This monumental move is not only a big step for Netflix but also highlights the NFL’s strategic shift towards streaming. The league has already demonstrated its commitment to digital broadcasting by partnering with Amazon Prime Video to stream Thursday night games, as well as YouTube TV securing the “Sunday Ticket” package last year.
The financial incentives are undeniably lucrative, with the NFL set to receive a whopping $150 million for the two Christmas Day games alone. This significant revenue boost is expected to have a ripple effect across the league’s bottom line.
It’s worth noting that this partnership will not only bring in substantial funds but also provide an opportunity for Netflix to demonstrate its capabilities as a reliable and accessible platform for live sports events.
In light of last year’s Christmas Day game ratings, which averaged 28.68 million viewers, it’s clear that this strategic move is a win-win situation for both parties.
Source: www.cbsnews.com
