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SaaS Providers And Customers Should Focus On Continuous Value Creation
In today’s rapidly evolving business environment, where investment dollars are scarce, continuous value creation is the only way to distinguish between hype and actual real value. This principle is redefining the software-as-a-service (SaaS) industry, focusing on making offerings an integral part of customers’ operations, rather than just providing a point solution.
Instead, SaaS providers must strive to continuously deliver new features and capabilities, thereby ensuring customer stickiness through realized greater value. Failure to do so risks being outcompeted by more agile players. This means embracing change and delivering industry-leading rates of innovation, continuous integration, and deployment.
The traditional SaaS model, which focuses on delivering point solutions in a narrow domain subcategory, is no longer sufficient. Organizations are increasingly seeking expanded end-to-end capabilities that cater to their comprehensive needs. For instance, they may demand the complete life cycle of problem management out of the box, without needing to integrate various services.
To achieve this, SaaS providers must rethink their approach and deliver a “shift left” using artificial intelligence (AI) at the core. This means eliminating, automating, and optimizing processes, rather than simply managing them. For example, IT operations should no longer be about creating and solving tickets, but instead focus on eliminating ticket queues altogether.
The goal of these initiatives is to drive innovation, enhance user experiences, and provide comprehensive AI-driven solutions. By prioritizing continuous value creation, SaaS providers will not only keep pace with the market but set a new standard for the future of SaaS in the hybrid cloud era.
In this rapidly changing landscape, companies that master the art of continuous value creation will be well-positioned to lead in the dynamic and competitive world of cloud computing and beyond.
Source: www.forbes.com
