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Want to Get Noticed? Use Video On Social and Build Real Connections
According to LinkedIn data, posts from CEOs now receive eight times more impressions and four times more engagement than other types of content. This phenomenon is not limited to CEOs alone; authentic communication is essential at all levels. Professionals are increasingly using short-form video to build relationships, share insights, and foster trust.
The key takeaway here is that authenticity works because it feels real. A consultant answering an industry question, a team leader recognizing success, or a job seeker sharing their story – these moments of connection transcend the limitations of text alone.
Embracing authentic communication isn’t always easy, but perfection shouldn’t be the goal. Instead, aim for connection and focus on providing value to your audience. Start small by thinking about what’s valuable to them and let that guide you.
In today’s digital-first world, being real is no longer optional – it’s the way forward.
Source: www.forbes.com
