Embracing Hybrid Innovation: Africa’s Fintech Startups Find Success Through Grounded Approaches

Africa’s Newest Fintech Unicorns Are Winning by Keeping Their Feet on the Ground

As fintech continues to capture more investor interest globally and locally in Africa, startups are increasingly turning to hybrid models that combine digital platforms with real-world touchpoints. This approach has proven to be a winning formula for Africa’s newest fintech unicorns, including TymeBank and Moniepoint, who have achieved significant growth by leveraging this strategy.

The trend is particularly notable as it reinforces the importance of physical touchpoints in fintech, often overlooked despite their critical role in building trust with customers. This hybrid approach has become a blueprint for African startups, accounting for eight out of nine startups valued at over $1 billion in the region.

Africa’s newest fintech unicorns are winning by keeping their feet on the ground

Source: techcrunch.com