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Want to get noticed? Use video on social and build real connections
In today’s digital landscape, it’s no longer enough to simply post a message or update on social media. With the rise of authentic communication, CEOs and professionals alike must adapt by embracing unfiltered, humanized content that sparks connection and trust.
According to LinkedIn data, posts from CEOs now receive eight times more impressions and four times more engagement than other types of content. This is not because the medium itself holds magical powers but rather its ability to enable transparency and connection.
Take, for instance, a CEO who shares a spontaneous video after an earnings call. While the official report remains available for those seeking details, the video serves as a humanizing force. Employees, investors, and customers now see their leader not just as a voice of authority but as a person with emotions, reactions, and a point of view.
As such, it’s crucial to leverage tools that enable authentic communication across all levels – not just CEOs or senior leaders. Professionals are increasingly using platforms like short-form video to build relationships, share insights, and foster trust.
The key takeaway? Authenticity works because it feels real. A consultant answering an industry question, a team leader recognizing success, or a job seeker sharing their story can transcend the limitations of text alone.
So, how do you incorporate authentic communication into your social media strategy?
1. **Forget perfection**: Connection is more important than appearances. Focus on providing value rather than striving for perfection.
2. **Start small**: Don’t overthink – begin with short-form content that sparks meaningful connections.
3. **Be yourself**: Remember, connection happens when we show up as real, imperfect humans.
As Nirit Cohen points out in the article, “In a digital-first, asynchronous world, being real isn’t just powerful—it’s the way forward.”
Source: www.forbes.com
