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Amazon Drops iPhone 16 Price In Rare New Apple Sale
In a rare move, Amazon has dropped the price of Apple’s flagship iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max. Shoppers in the U.K can now pick up these handsets for less than their original retail price.
The price drops are not massive, but they do offer some relief to those who have been waiting for a discount on Apple’s latest iPhones. The new prices come after Compare and Recycle released research showing that the iPhone 15 series lost an unprecedented 55% of its value in the first year, which is the most ever recorded for a one-year-old iPhone.
In comparison, the iPhone 14 series lost around 47.8% of its value in the first year, while the iPhone 13 dropped by 41%. These figures highlight that the value of an Apple device can drop significantly faster than expected.
This rare discount from Amazon comes as a surprise to many fans and critics alike, given Apple’s usual reluctance to discount their products aggressively. The company has traditionally maintained its pricing power due to its loyal customer base and strong brand loyalty.
Source: www.forbes.com
