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Calo Raises $25 Million to Expand Its Ready-to-Eat Meal Service Beyond the Middle East
Calo, a Dubai-based food delivery startup, has secured $25 million in funding to expand its operations beyond the Middle East. The company’s innovative approach to providing personalized meal delivery services has resonated with customers and investors alike.
According to an exclusive interview with Calo’s founder, Al Rawi, the company’s unique value proposition lies in its ability to provide customized meals based on a person’s specific health goals, height, weight, age, gender, and activity level. This is achieved through its proprietary algorithm that provides personalized meal recommendations.
However, it seems that the startup has not stopped at just providing meal recommendations. It also aims to open up new segments such as corporate offices and retail kiosks for grab-and-go meals. In addition, Calo is experimenting with new business models, including an on-demand delivery service.
Regarding its current operations, Al Rawi mentioned that the company currently operates one central kitchen per city, using vans to make deliveries across cities with help from smaller vans and individual riders. This model has enabled Calo to keep costs low and maintain a high level of efficiency.
The startup’s rapid growth has also led to an increase in demand for its services, resulting in 70% of its revenue coming from Saudi Arabia, while the UAE accounts for 15%. However, Al Rawi expressed his expectation that the company will see exponential growth in the UAE in the coming years.
In conclusion, Calo’s innovative approach to personalized meal delivery has resonated with customers and investors alike.
Source: techcrunch.com
