How did Meghan Markle get the handle @meghan? Duchess waited more than two years to make first post and ‘probably paid substantially for it’

How did Meghan Markle get the handle @meghan? Duchess waited more than two years to make first post and ‘probably paid substantially for it’ | Daily Mail Online Home Showbiz TV Politics Femail Royals Sports Health Science Money U.K. Video Travel Puzzles Shopping Latest Headlines Meghan Markle Kate Middleton Fashion Finder My Profile Logout Login Privacy Policy Feedback Thursday, Jan 2nd 2025 10AM 74°F 1PM 73°F 5-Day Forecast Advertisement Trump issues ominous warning as terror carnage shakes America and blames ‘non-existent’ Biden for Vegas and NOLA attacks Who is Matthew Livelsberger? 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Duchess waited more than two years to make first post and ‘probably paid substantially for it’ Meghan, 42, is set to make a return to Instagram, having stepped away in 2020 READ MORE: Meghan Markle is back on Instagram By ELMIRA TANATAROVA Published: 09:09 EST, 2 January 2025 | Updated: 09:10 EST, 2 January 2025 e-mail 11 View comments Meghan Markle has made a sensational return to Instagram after teasing a new project with an elusive video of herself a the beach. The wife of Prince Harry, 42, is making her comeback on the photo-sharing app, having stepped away in 2020, and is appearing to forego her Duchess of Sussex title by simply using the handle @meghan . She first made her cautious reappearance last summer, after teasing her return for months . News that the @meghan handle was hers created a frenzy of followers despite the account lying empty without a single post until Wedensday, and following no other accounts . But how did the Duchess get her hands on the single-moniker handle? Speaking to FEMAIL, branding expert Emily M Austen revealed it’s likely the account – which has now been verified with a blue tick – was owned by someone else before, as it’s ‘not a unique name’. ‘Most likely, Meghan (or her team), will have used a website to negotiate through a third party, the handle, and will likely have had to pay for ownership,’ she explained. ‘It is possible to change your Instagram handle whenever you want, within certain limits, but this looks like a totally new account, so it’s most likely a purchase. The wife of Prince Harry, 42, is making her comeback on the photo-sharing app, having stepped away in 2020, and is appearing to forego her Duchess of Sussex title by simply using the handle @meghan Meghan Markle has made a sensational return to Instagram after teasing a new project with an elusive video of herself a the beach News that the @meghan handle was hers created a frenzy of followers despite the account lying empty without a single post until Wedensday, and following no other accounts ‘Meghan likely used a third party which would mean her identity would remain hidden. Most sellers start with a guide price, which can go from $200 to $20,000 depending on the desirability of the handle.’ Another expert, talent rep Raymani Zaloumis, also said that while it’s ‘ very difficult to predict the exact amount Meghan Markle would have paid for the handle’, it’s likely the sum would have been ‘significant’. ‘Short, common, or celebrity-related usernames are highly sought after, often commanding premium prices,’ he told FEMAIL. ‘Depending on their desirability and the willingness of the owner to sell, such handles can range in value from tens of thousands to even hundreds of thousands of dollars.’ Emily added that the Instagram handle could be a way of feeling in control of her own narrative. ‘Her own Instagram handle means that she can be in total control of what she is posting, when, and who she is interacting with,’ the expert said. Elsewhere, PR expert Natalie Trice added that the comeback feels less like a new move for Meghan and more like another experiment. Meghan and Harry in April ‘Instagram is an amazing marketing tool for brands, and individuals. It’s also super lucrative. ‘Stories of Kardashian’s garnering over £1million per post are seductive, and Meghan likely feels she’s missing out on the action. It’s certainly part of her reclaiming an ability to put whatever she likes out into the world, and is a great way to promote her mission and messages, clearly and directly to her audience. ‘Instagram also provides great insights into who is part of those audiences, which helps brands to iterate their strategy and product sequencing. ‘Meghan reinventing herself seems to be something we can look forward to annually, although the one thing that has remained consistent is her desire to break into the lifestyle space. Mentions of her shelved blog The Tig have been frequent, and she’s spent the last five year using all her spare time to create the one product no one actually wants or needs; Jam. ‘Although Meghan relaunching her Instagram does make total sense, commercially and from a positioning perspective, it ’s probably a band aid solution. The division she’s created runs deep, especially amongst Brits, and it’s unlikely that a curated Instagram page will do anything to re-engage so many people who have already made up their minds about her.’ Elsewhere, PR expert Natalie Trice added that the comeback feels less like a new move for Meghan and more like another experiment. ‘Meghan Markle’s Instagram return feels less another try to create a move away from the Royals but similar to the polished Christmas card release in December,’ she suggested. ‘It is certainly another carefully curated moment that would have likely been months in the making. While the imagery of a carefree walk on the beach may suggest a shift towards a more relaxed, influencer-like persona, it’s hard to ignore the context: the ongoing use of a royal title and the couple’s very public history. The account, which has no bio information, was created in June 2022 and initially had profile picture of pink dahlias. However, it is currently a chic black and white portrait of the Duchess. Meghan in October ‘Over the years, we’ve seen numerous changes in their approach to public life, from royal duties to media wars, homeware ventures and beyond, and to me this feels like another chapter of trying what will work rather than a defining new beginning that comes with clarity. ‘The truth is a picturesque walk on the beach won’t alter public perception unless this truly signals a sustained, coherent new direction for the couple that is followed up with more of the same. ‘Consistency, transparency, and a clear message will be key if this is meant to mark a new era, otherwise this single IG account risks being seen as just another move in an already complex, scattered narrative and publicity approach.’ In 2023, experts predicted that Meghan could make $1million (£790,000) per post as ‘an absolute minimum’. They also anticipated that her account launch could see her become one of the top ten highest-paid influencers in the world. At the time, a source close to Meghan’s team confirmed to The Mail on Sunday that an account with the username @meghan was hers and at the time was told to ‘expect an announcement very soon’. The account, which has no bio information, was created in June 2022 and initially had profile picture of pink dahlias. However, it is currently a chic black and white portrait of the Duchess. The mother-of-two has confirmed the profile is hers, by posting a clip of her walking towards the shoreline at the beach near Montecito, where she lives with Prince Harry , and children Archie, five, and Lilibet, three. In the clip, Meghan is seen drawing the digits of the New Year – ‘2025’ – into the sand, perhaps hinting an upcoming project. The return to Instagram comes after the Duke and Duchess of Sussex vowed never to return to social media after claiming to have dealt with an ‘almost unsurvivable’ amount of abuse. The couple in 2017 A beaming Meghan is then filmed running off camera as she giggles. The return to Instagram comes after the Duke and Duchess of Sussex vowed never to return to social media after claiming to have dealt with an ‘almost unsurvivable’ amount of abuse. Page Six has in past reported that the account was set up around two years ago, but the duchess decided to concentrate on her Archetypes podcast series with Spotify instead. ‘Do you want to know a secret?’ the duchess told The Cut magazine in 2022. ‘I’m getting back… on Instagram.’ It is unclear how Meghan was able to get hold of her unique username as Instagram’s guidelines state handles are given on a ‘first-come, first-served basis’. A single-name handle such as @meghan is rare, with most users needing to include surnames and numbers to find handles that haven’t already been taken. It is also unknown whether the handle was held by a previous user, but celebrities are able to buy an Instagram name. The account shows the username has been changed once since it was created. In 2019 the royal couple caused controversy when they started their @sussexroyal Instagram account. Page Six has in past reported that the account was set up around two years ago, but the duchess decided to concentrate on her Archetypes podcast series with Spotify instead. Pictured with Prince Harry in May Football fan Kevin Keiley, from West Sussex, had used the handle for around three years, creating it because he was a Reading FC fan – nicknamed The Royals – and was from Sussex. Read More BREAKING NEWS Meghan Markle is back: Giggling Duchess shares video from NEW Instagram account But he said it was ‘stolen’ from him and given Instagram said his handle was given away because the account lay inactive, but Mr Keiley said no one contacted him about it . Akshay Makadiya, founder of digital marketing agency RankLane, said: ‘Celebrities often have an easier time obtaining specific usernames on platforms like Instagram. Given her global fame, there are several methods Meghan could have potentially obtained the handle through. ‘The handle might have been in use by another individual with the same name or for other purposes. Meghan’s team could have reached out to the original user and negotiated a transfer. ‘This could involve a financial transaction. Or if the account was inactive or perceived as ‘squatting’ (holding on to a username without genuine use, especially with intentions to profit from it later), Instagram’s policies could have facilitated its release to Meghan.’ Harry and Meghan stopped posting to @sussexroyal in March 2020, after quitting the Royal Family . The account remains available to see as a reminder of their previous life. The duchess also held an account under the handle @meghanmarkle before she married Harry, but that no longer exists. She posted selfies, snippets from her time on US TV show Suits and holiday snaps, and had an official blue tick with a three-million-strong following. A source last year told The Mail on Sunday: ‘Everyone in Hollywood is talking about the relaunch being imminent. Meghan has never made any secret of wanting to return to Instagram.’ Social media expert Eric Schiffer at the time also said: ‘I don’t think Meghan coming back to Instagram will surprise anyone. She has a new talent manager and this is the next logical step. You have celebrities like the Kardashians who can command $1million and up for a single post promoting a product. There is no reason Meghan couldn’t be earning those sorts of fees.’ A representative for the duchess was approached for comment at the time. Meghan Markle Prince Harry Instagram Share or comment on this article: How did Meghan Markle get the handle @meghan? 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joins Keith Urban on stage at Nashville’s Big Bash Emma Hernan and Chelsea Lazkani smolder in barely-there bikinis during lavish getaway in The Bahamas Kesha dons bold red bodysuit as she leads the stars at New Year’s Rockin’ Eve arrivals in New York City’s Times Square Blake Lively ‘ready to tackle explosive New Year’ as she files new lawsuit against Justin Baldoni Cheryl Burke reveals she will be putting her Dancing With the Stars podcast on ‘pause’ Romeo Beckham, 22, kisses his girlfriend Kim Turnbull in a hot tub as he shares racy snap alongside gushing family post to celebrate 2024 50 Cent writes cheeky thirst post for Boy Meets World star Danielle Fishel It came after she went to see his residency at Planet Hollywood Resort & Casino Squid Game’s second season has the most-watched debut in the history of Netflix Show set a new global viewership record of 68 million Fans accuse Carrie Underwood of ‘way too much surgery’ ahead of hosting New Year’s Rockin’ Eve Country singer prepares to host Dick Clark’s New Year’s Rockin’ Eve Jessica Alba ditches her wedding ring again amid Cash Warren split speculation… before telling post There have been persistent rumors Sydney Sweeney shows off incredible frame in cheeky bikini as she jet skis with pals at $13million Florida mansion Actress was joined by her fiance Jennifer Aniston’s last words to Angelina Jolie resurface amid Brad Pitt divorce settlement The 55-year-old Emmy winner’s first and only encounter with Jolie Ron Howard shares harrowing video of wife Cheryl’s hair catching on fire while blowing out birthday candles DON’T read this if you’re an easily offended A-lister… it’s the 2024 winners and losers revealed! MAUREEN CALLAHAN spares no one in her year wrap Kristin Cavallari calls the Kardashian family ‘fake’ after friendship with Kourtney crumbled Kristin Cavallari dished on the origins of her feud with the Kardashians Jessica Alba seems to confirm she’s single and JLo shakes her butt… Hollywood stars celebrate New Year’s Eve Hollywood stars are ready to say goodbye to 2024 Kate Beckinsale reveals her ‘wig and costume were ripped’ when actor was ‘rough with her’ on ‘toxic’ set and claims she was ‘ostracised’ for complaining about it Brad Pitt’s future plans with Ines de Ramon are revealed after actor reached divorce settlement with ex Angelina Jolie Hailey Bieber has shock response to trolls speculating that she has split from husband Justin Couple have been married for six years Kim Kardashian mystery as star did NOT have a boot on her broken foot at the reality TV family’s Christmas Eve party Molly Sims shows off her bikini body at age 51 during New Year’s vacation after ‘bone broth’ diet Nicky Hilton sports braids as she bundles up during snow storm in Aspen ahead of the New Year The hotel heiress and socialite went shopping the tony Colorado enclave EXCLUSIVE Jennifer Love Hewitt negotiations cause drama on the set of the I Know What You Did Last Summer reboot as ‘filming halts’ ahead of her return EXCLUSIVE Alessandra Ambrosio ‘finally found true love’ with new boyfriend Buck Palmer Model, 43, went public with romance in early December Gossip Girl’s Chanel Maya Banks alleged family abused her in bid to ‘revive failed acting career’, PI claims Private investigator hired by her family Hailey Bieber’s dad Stephen Baldwin reveals if he will be on brother Alec’s reality show EXCLUSIVE Solange Knowles ‘deeply concerned’ for Beyoncé as she continues to support Jay-Z amid child rape lawsuit Dua Lipa’s modest ‘$5k’ engagement ring leaves fans shocked: ‘That’s it?’ Dua was spotted sporting a sparkling ring days after her engagement Fans rush to defend Sabrina Carpenter after singer earns ‘catfish of the year’ nomination Rebecca Romijn and Jerry O’Connell celebrate their twins’ 16th birthday They’re proud parents to the teenagers Brooke Shields, 59, flaunts bikini body on Bahamas vacation with daughters The 59-year-old former child star looked incredible Kardashians slammed over ‘boring’ Christmas as fans theorize about why they ‘toned it down’ this year The Kardashian family is famous for their party SZA hits back at body shamers as she shares defiant bikini selfie SZA posted a video clip of herself in a bikini hours after pushing back against a comment EXCLUSIVE Psychologists explain why people lie about cultural identity as Hilaria Baldwin’s ‘fake’ accent goes viral Bikini-clad Bethenny Frankel, 54, puts on amorous display with buff partner Tom Villante, 56, in Miami Former Real Housewife put on a racy display Bella Hadid and boyfriend Adan Banuelos hold hands in Aspen after Yellowstone appearance Bella Hadid looked very much in love Kristen Bell makes heartwarming charitable gesture amid ‘broken’ healthcare system Kristen Bell has donated $100,000 dollars to help people Liam Payne’s devastated girlfriend Kate Cassidy’s ‘plans for New Year’s Eve are revealed as she cares for the dog they adopted just weeks before his death’ EXCLUSIVE My never-before-seen pictures of Prince William and Harry reveal a tragic truth… and if the warring brothers will ever reconcile Kardashian TV show announces season 6 premiere date with Kim Kardashian leading new promo Kardashians are back EXCLUSIVE Kevin Costner’s mystery female companion is unmasked as 25-years-younger photographer who shares Yellowstone star’s love for dogs Ariana Grande shares never-before-seen snap with boyfriend Ethan Slater on Wicked set as she reflects on 2024 The couple had a controversial start EXCLUSIVE Insiders reveal real reason Brad Pitt wanted to settle bitter divorce battle with Angelina Jolie Jolie’s lawyer has spoken out Diddy’s twins living the high life as their dad rings in the New Year in cruddy jail cell Jessie and D’Lila Combs turned 18 the week before Christmas Paige DeSorbo, 32, opens up on past abusive relationship she endured at 19: ‘Fully brainwashed’ Summer House star talked about painful past Beyoncé’s mom reveals private conversations with Jay-Z after liking post about his child rape accusation Tom Brady shows off ripped physique as he ditches his shirt on golf day with son Jack… as NFL legend, 47, sees out 2024 in style Gisele Bundchen’s ex How Brad and Angelina’s joint $520M fortune breaks down as bitter eight year divorce battle finally ends after she cashed in her Chateau shares to walk away with extra $62M Melissa Gorga, 45, shows off her tiny 26in waistline in a flirty bikini during Aruba vacation The 45-year-old reality TV beauty looks thinner than ever Ariana Grande admits she started wondering what kind of underwear Glinda would wear Playing Glinda was her absolute dream role CHRISTOPHER STEVENS reviews Missing You: Netflix and Harlan Coben have done it again as stellar cast lead brilliantly chilling binge watch Heidi Klum shocks fans with dangerous move in a hot tub during Aspen vacation Heidi Klum has shocked her followers Angelina Jolie’s interesting next move after Brad Pitt divorce is finalized Angelina Jolie has a promising new project set for 2025 Alessandra Ambrosio flashes her toned physique in bikini with boyfriend Buck Palmer during Brazilian vacation Former Victoria’s Secret angel Kim Kardashian’s most shocking busty pinup looks of 2024 as her 2025 plans are revealed She made a fortune with SKIMS and SKKN Avicii reflects on how fame impacted him in harrowing new Netflix documentary that shows haunting footage of his final years Missing You’s breakout star Rosalind Eleazar – who has links to King Charles – looks set for international fame after role in Harlan Coben Netflix hit Liam Payne fell to his death after trying to escape hotel via the balcony while in a drugged state, says judge One Direction star The Waleses’ highlight reel from ‘dreadful’ year: Kate and William look back on poignant meetings and moments of joy in 2024 amid family health battles RHOC star Gina Kirschenheiter debuts unbelievable transformation after three years of sobriety Battled alcoholism Heather Graham, 54, displays her toned torso in a tiny blue bikini as she braves the hot tub on Wyoming ski trip with boyfriend John de Neufville How CAN conjoined twins have a baby – as US sisters Abby and Brittany spark pregnancy rumors? Abby and Brittany Hensel are conjoined twins Brad Pitt and Angelina Jolie reach divorce settlement following bitter EIGHT-YEAR legal battle… but reveal an embarrassing final twist It’s finally over EXCLUSIVE What Taylor Swift really thinks about boyfriend Travis Kelce’s ‘baggy, oversized’ outfits After being spotted on New York City date nights Blink 182 drummer Travis Barker’s daughter Alabama, 19, rushed to hospital in LA after giving up vaping Kourtney Kardashian’s stepdaughter Tennis star reveals secret cancer battle in heartbreaking post The 32-year-old had kept her diagnosis in April a secret Fans are all saying the same thing about Angelina Jolie and Brad Pitt reaching a divorce deal after a bitter eight-year legal battle Watch out Janet! Jackson risks repeat of THAT Justin Timberlake Super Bowl moment as backing dancer gets handsy during Las Vegas show Has 2024 overtaken 1992 as the Royal Family’s annus horribilis? Here we recall EVERYTHING that made this year grueling, including shock cancer diagnoses Bikini-clad Ted Lasso star Keeley Hazell makes cheeky quip over racy passport photo blunder The model, 38, looked incredible Jay-Z’s attorney claims in new court filing that expired deadlines should sink child rape lawsuit against rapper Today’s headlines Most Read Beaming Zara and Mike Tindall join their animated children Mia, 10, Lena, 6, and Lucas, 3, as they step out at Cheltenham Lucas Tindall, 3, delights with his cheeky antics as he joins parents Mike and Zara at New Year’s Day meeting at Cheltenham Racecourse The morbid predictions for 2025 from Nostradamus, Baba Vanga and other ‘prophets’ – and what they got right this year My unbearable pain was dismissed by doctors as bad periods and pregnancy – but my arteries were wrapping around my veins TikToker reveals what you shouldn’t do when visiting London  – but do you agree with the so-called tourist traps? I had a less than one per cent chance of conceiving because I was on the coil and have a single ovary – but now I have TWINS Revealed: Jerry Springer’s most unpleasant and aggressive guests – from the Ku Klux Klan to a murderer MORE HEADLINES Melania Trump stuns in low-cut gown at New Year’s Eve party… while husband Donald’s look sparks debate Meghan Markle is back on Instagram: Duchess launches new account with first post of her running on the beach near Montecito filmed by Prince Harry Royal fans notice blunder in Meghan Markle’s new Instagram video Meghan Markle criticized over decision to turn comments off on first Instagram post Lauren Sanchez suns herself with ex Tony Gonzalez on Jeff Bezos’ $500 million yacht A look back at ‘Catwoman’ Jocelyn Wildenstein’s drastic transformation as she passes away at age 84 Gypsy Rose Blanchard gives birth to baby girl on one-year anniversary of prison release MOST READ IN DETAIL Advertisement Error setting Request cache data for url “https://shop.dailymail.co.uk/ix/api/seo/v1/footer?clientId=dailymail&relevanceKey=femail”. 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