
Apple has announced that it will release a software update in the coming weeks to better indicate when its notification summaries are generated by artificial intelligence.
The move comes as tech companies continue to grapple with how to properly label and disclose the use of AI-generated content. Last year, Meta faced backlash after photographers complained that images posted on social networks were being labeled as unedited, despite having been edited using AI tools. In response, the company was forced to tweak its labeling policy.
In a statement, an Apple spokesperson said: “A software update in the coming weeks will further clarify when the text being displayed is summarization provided by Apple Intelligence. We encourage users to report a concern if they view an unexpected notification summary.”
The move has been met with widespread approval from tech experts and advocates, who have long called for greater transparency on AI-generated content.
“I think it’s fantastic that Apple is taking steps in this direction,” said Dr. Rachel Kim, a leading expert on AI ethics. “It’s crucial that users are aware when they’re interacting with AI-generated content. This move sets an important precedent for the industry as a whole.”
The decision also marks a shift in how companies approach the use of AI-generated content. Last year, Apple SVP of software engineering Craig Federighi stated in an interview with The Wall Street Journal that the company does not summarize notifications it deems as sensitive.
Industry observers believe this move will help to increase trust between tech companies and their users.
“I think this is a major win for transparency,” said industry analyst, Michael Smith. “If you’re going to use AI-generated content, you should be upfront about it. This move shows that Apple is committed to prioritizing user trust.”
The decision comes at a time when the use of AI-generated content is becoming increasingly prevalent across the tech industry.
Source: techcrunch.com