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**NIVA Launches ‘State of Live’ Survey to Assess Economic Impact of Independent Live Music Sector**
In a bid to gauge the devastating economic impact of COVID-19 lockdowns on independent live music venues, the National Independent Venue Association (NIVA) has launched an exhaustive “State of Live” survey. The move comes as the sector continues to reel from catastrophic losses, with many venues facing existential threats.
According to reports, NIVA’s ambitious initiative aims to capture the stark reality faced by thousands of small and medium-sized live music venues worldwide. By collecting data on the sector’s economic performance pre-pandemic, during lockdowns, and in the recovery phase, the organization hopes to provide a comprehensive snapshot of the industry’s fragility.
“The ‘State of Live’ survey will serve as a vital tool for policymakers, industry leaders, and concerned citizens,” said [Name], NIVA Executive Director. “We cannot afford to ignore the gravity of this situation; it is imperative we quantify the damage to ensure targeted support measures are put in place.”
The comprehensive survey seeks input from venue owners, managers, bookers, promoters, and other stakeholders across various geographic regions. It encompasses a wide range of topics, including ticket sales, revenue streams, staffing, and logistical challenges.
By engaging with industry professionals, NIVA hopes to identify areas of need and develop evidence-based solutions to stimulate recovery efforts. In the face of unprecedented adversity, this critical initiative underscores the organization’s commitment to safeguarding the future of independent live music.
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Source: http://www.billboard.com
