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Triller launches a tool to back up users’ TikToks ahead of the U.S. ban deadline
Triller, a would-be competitor to TikTok, is attempting to capitalize on the potential for a TikTok ban in the United States by pitching to creators to move their content from the popular short-form video app to its own platform. In response to this looming possibility, Triller has launched a website called SaveMyTikToks.com, which promises to back up all of one’s TikTok videos by uploading them to the Triller app.
The move is an effort on Triller’s part to entice creators and users to migrate their content and followings over to its platform. The company IPO’d in October 2024 after three failed attempts and has seen its stock decline significantly since then, currently trading at $2.50 per share.
In a bid to turn things around, Triller hired ex-TikTok executive Sean Kim as its CEO in December 2024, with the goal of overhauling the app’s product line and strategy. Interestingly, Kim previously served as TikTok’s head of product from 2019 to 2022, where he worked on various key features including the For You feed, creator monetization, the developer platform, third-party integrations, and more.
Triller has also been embroiled in a lawsuit over its failure to repay a $35.5 million promissory note, as well as settling a sizable $28 million lawsuit with Timbaland and Swizz Beatz in 2022.
The company’s efforts to persuade TikTok creators to join the platform have sparked controversy among users, many of whom are skeptical about adopting a new app entirely. Many popular creators have already begun advising their followers to find them on other more established platforms like Instagram or YouTube instead.
Source: techcrunch.com
