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Amazon is selling the tech behind its $50 billion ad business to other retailers
In a move that could significantly expand its advertising reach and profits, Amazon has announced that it will be selling its retail ad technology to other online stores. The company’s Retail Ad Service beta, as reported by Adweek earlier, allows other e-commerce platforms to leverage the same machine learning models and shopping data that have powered Amazon’s $50 billion advertising business.
Amazon’s massive ad business is second only to Google and Meta in the US market, and this new service will enable it to expand its reach beyond its own platform. The technology can be used across product pages, search results, and browsing experiences on other retailers’ sites.
Source: www.theverge.com
