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Therabody Seeks Access to Garmin Watch Users’ Data to Enhance Exercise Recovery
In a surprising move, massage gun manufacturer Therabody has announced its partnership with Garmin to leverage the latter’s wearables data in order to improve exercise recovery. The newly launched Coach by Therabody feature is currently available in beta and will be rolled out more widely in February.
The integration allows for seamless tracking of user activity through Garmin Connect, a platform that already provides valuable insights into physical performance. By combining this information with AI-driven analysis, the Therabody app aims to offer personalized recovery plans tailored to each individual’s needs.
As the world continues to prioritize fitness and wellness, this collaboration could not have come at a better time. The increasing awareness of the importance of post-workout recovery has led to a surge in demand for innovative solutions that cater to these needs. By tapping into Garmin Watch users’ data, Therabody is poised to revolutionize the exercise recovery space.
Garmin’s involvement in this project seems more than just superficial, as their devices already provide key metrics related to user performance. Their Body Battery feature estimates an individual’s physical exhaustion levels based on stress, sleep, and other factors. Additionally, higher-end Garmin watches include a Training Readiness stat that recommends workouts tailored to each user’s fitness goals.
To power this new initiative, Therabody has chosen to draw from the vast data repository at its disposal. The company plans to continue feeding Coach by Therabody with the rich data provided by Garmin, enabling it to gain profound insights into the impact of recovery on athletic performance. This development could potentially disrupt the status quo in the wearables market.
When questioned about the significance of this partnership, John Solomon, Chief Marketing Officer at Therabody, emphasized that AI is not merely a technology for technology’s sake. Rather, it serves as a tool to address genuine consumer needs. “We looked at how AI could solve a problem for our consumers,” Solomon underscored.
In response to speculation surrounding the potential acquisition of Therabody by Garmin, sources close to the companies have assured us that this collaboration is purely focused on innovation rather than any immediate takeover.
With the recent launch of innovative recovery gadgets such as the Theragun Prime Plus massage gun and heated eye-massaging SmartGoggles, this development further solidifies Therabody’s position in the burgeoning wellness industry.
Source: www.forbes.com
