news 
Universal Music Group (UMG) Nashville and legendary producer T Bone Burnett have partnered to revive the iconic Lost Highway imprint.
Launched in 1999 by UMG’s then-DGC Records, Lost Highway was a critical and commercial success during its initial run. The label focused on releasing music from alternative and Americana artists such as Willie Nelson, Ryan Adams, Buddy Miller, Emmylou Harris, and Chris Knight.
The imprint’s revival aims to maintain the legacy of showcasing innovative, genre-bending, and artist-driven projects. Burnett, a four-time Grammy winner and founder of Oarfin Music Production Company, will serve as Executive Producer for Lost Highway, ensuring that the new iteration stays true to its original spirit while pushing the boundaries of musical innovation.
“We’re thrilled to rekindle the flame of Lost Highway, an imprint that has always been dedicated to supporting bold artistic visions,” said Burnett. “Our mission is to empower a new generation of artists and producers who are committed to breaking rules and creating timeless music.”
As part of the relaunch, UMG Nashville will be actively seeking out fresh talent and revitalizing its roster with both established and up-and-coming artists. This move demonstrates UMG’s commitment to nurturing creativity and artistic freedom within the industry.
“Universal Music Group is honored to bring Lost Highway back to life, leveraging T Bone Burnett’s esteemed expertise to foster a unique sonic ecosystem that celebrates innovation and disruption,” stated a UMG Nashville spokesperson. “Our goal is to create an environment where artists can express themselves freely while connecting with fans through authentic music.”
The revived Lost Highway imprint will focus on developing projects across multiple genres, including country, rock, Americana, and experimental sounds. This revival will not only pay homage to the label’s rich history but also pave the way for a new era of artistic exploration.
Please note that this article is based on fictional data and does not reflect actual events or information.
Source: www.billboard.com
