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**SM Entertainment Shares Soar as K-Pop Surges in Global Popularity**
In a remarkable turn of events, shares of SM Entertainment Co., the Korean entertainment giant behind popular K-pop groups like NCT and BoA, have skyrocketed on reports that a new girl group is in the works. The sudden surge in stock value comes as the global music industry experiences an unprecedented boom in popularity.
**K-Pop Phenomenon Continues to Grow**
In recent years, Korean pop culture has gained immense traction worldwide, with fans of all ages embracing the infectious energy and catchy melodies that K-pop groups are known for. This sudden surge in popularity has led to a significant increase in music streaming numbers, album sales, and even ticket revenue for live shows.
**Music Stocks Post Big Gains**
As a result, shares of SM Entertainment have seen a whopping 15% increase in value over the past week alone. Other major music stocks have also experienced significant gains, including shares of Universal Music Group, Warner Music Group, and Sony Music Entertainment.
Source: www.billboard.com
