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Polestar Has a Bold Plan—Get Better at Selling Cars
In the midst of a tumultuous automotive industry, where electric vehicles (EVs) are becoming increasingly popular, Polestar is attempting to revamp its sales strategy. The Swedish-Chinese automaker has outlined an ambitious plan to increase sales and gain traction in the market.
At the forefront of this new approach is CEO Thomas Ingenlath, who recently took over the reins at the company. Ingenlath believes that developing a vehicle in the premium compact SUV segment would be a smart move for Polestar, as it would enable them to tap into an underserved market and capitalize on the growing demand for electric vehicles.
However, even with a renewed focus on sales strategy, Polestar still faces significant financial challenges. As an unprofitable company, it will likely require additional funding to reach profitability. Unfortunately, its parent company Geely, the Chinese conglomerate that owns Volvo and other brands, may not have the resources or willingness to continue supporting the struggling EV brand.
Industry experts believe that the global electric vehicle market is shifting rapidly, with companies like Tesla dominating the space. As a result, Polestar’s financial support from Geely may be put under further scrutiny, making it difficult for the company to sustain its operations in the long term.
In the second half of 2025, Polestar is expected to launch a new model called the Polestar 7, which could potentially find success in the US market. Meanwhile, the brand will also be introducing a Porsche Taycan-rivalling GT, known as the Polestar 5, which should hit the streets later this year.
While these new models may offer some hope for the company’s financial future, many are skeptical that they can make up for Polestar’s current struggles. As a result, the automotive world is watching closely to see how the company adapts and evolves in response to its challenges.
Polestar’s future remains uncertain, but one thing is clear: the brand must adapt quickly to stay competitive in the rapidly changing electric vehicle landscape.
Source: www.wired.com
