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Blinkit Signals Costly Battle Ahead in Indian Quick Commerce Market
Quick commerce leader Blinkit is accelerating its expansion and expects continued losses as competition intensifies in India’s instant delivery market. The Zomato-owned company now aims to reach 2,000 dark stores – small warehouses in residential areas that exclusively service online orders – by December 2025, a year ahead of its previous guidance, after exceeding 1,000 stores by the end of the December quarter (beating its own projection by one quarter).
This acceleration led to losses of 103 crore rupees ($11.9 million) in Q3FY25, as Blinkit added 368 stores and 1.3 million square feet of warehousing space in the last two quarters.
JPMorgan believes the industry has entered a “land grab mode,” with companies pursuing aggressive strategies around store rentals, product discounts, and loyalty programs. The bank wrote in a note that some other major players – including Zepto, the No.2 player in quick commerce – are expanding their dark store networks “sharply ahead” of schedule as well.
Quick commerce firms – that deliver grocery and other products to customers within 10 to 15 minutes – are cannibalizing e-commerce market share in India, forcing established players to overhaul supply chains in response to shifting consumer demands.
Source: techcrunch.com
