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LinkedIn Amps Up Vertical Video Tools As Uploads Jump 36%
Video reigns supreme on social media platforms like TikTok and Instagram, and it seems that LinkedIn is also embracing the trend. The Microsoft-owned professional networking platform has witnessed a massive surge in video uploads, with a whopping 36% increase compared to last year, alongside a 100% growth in video creation within the platform itself.
In an effort to capitalize on this momentum, LinkedIn is rolling out new features aimed at bolstering viewer engagement and encouraging further video content creation. One such feature includes a full-screen vertical video display for all users, not just those accessing it via mobile devices. The company has already seen strong engagement with this format on its mobile platform, where it initially launched.
The updated web experience will allow viewers to select individual videos, then swipe or click through more videos in their feed. However, LinkedIn is still testing a full-screen video player similar to TikTok’s and Instagram’s, which may take some time before being fully rolled out to the public.
To further entice creators, LinkedIn has introduced new profile preview functionality that lets users view a creator’s profile without leaving the video, accompanied by a more prominent follow button in the interface. Additionally, it will be integrating more video content into its search results, with a fresh video carousel appearing alongside text-based links.
LinkedIn is also working on analytics tools for creators, enabling them to track average watch times for their content. This represents a small but significant step toward potentially unveiling more analytics features in the coming months, especially if LinkedIn decides to bring a full video feed to the masses.
Overall, it appears that LinkedIn is rapidly adapting to user preferences and capitalizing on its own growth momentum by expanding its vertical video tools.
Source: techcrunch.com
