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Archive raises $30M to solve fashion’s pollution problem with online resales
The fashion industry has been a major concern for Emily Gittins since her adolescence. The sector is, after all, one of the most polluting in the world. According to some sources, it is responsible for nearly 10% of the earth’s CO2 emissions and more than 20% of all water waste. Yet people still want more, fast.
“The way we consume today is hugely problematic,” Gittins told TechCrunch.
In 2021, Gittins teamed up with Ryan Rowe to launch Archive, a company that provides software to fashion brands and merchants so they can create resale platforms tailored to each business’s needs, including a spot where people can sell used clothes to each other. Competitors include Trove and Treet, which also creates online resale software for brands to sell used items.
Archive claims its product is different because it can support global brands across various continents.
Source: techcrunch.com
