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LinkedIn has announced a significant boost to its video features, with the addition of new tools designed to enhance the user experience. The move comes on the back of a 36% increase in video uploads compared to last year.
According to reports, LinkedIn is set to roll out a full-screen vertical video display for all users, not just those accessing the platform through their mobile devices. This feature will allow viewers to swipe or click from one video to another within the feed, similar to popular platforms like TikTok and Instagram.
While this new feature may not be a fully immersive experience akin to some other social media platforms, LinkedIn is also adding a number of innovative features designed to increase user engagement. One such addition is a profile preview feature that allows viewers to quickly view a creator’s profile without leaving the video itself, complete with a prominent follow button.
In another move to enhance the user experience, LinkedIn will now be incorporating more video content into its search results. A new video carousel has been added alongside other links in these results, offering users a seamless transition between video and text-based content.
The company is also working on developing analytics for creators, allowing them to track average watch times for their content. This development signals that we can expect to see more analytics features emerge from the platform in the near future.
LinkedIn’s decision to ramp up its video capabilities comes as no surprise, given the significant growth it has experienced. The company announced a 9% revenue increase over the past year, with premium subscriptions alone bringing in over $2 billion.
Source: techcrunch.com
