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The Deals: New K-Pop Girl Group AtHeart of Titan & Imperial Pact; Spotify Inks AI Audiobook Partnership
In a whirlwind day of announcements, the music industry has seen a flurry of new partnerships and collaborations. One such deal stands out as particularly exciting – the formation of a brand-new K-pop girl group by Titan Entertainment and Imperial Entertainment.
The two entertainment giants have come together to create a five-piece group, known as AtHeart, which will be marketed and distributed exclusively through their combined networks. This partnership marks a significant shift in the global K-pop landscape, as it brings together two major players to create a new and innovative force in the industry.
Details on the group’s sound, style, and roster are still under wraps, but sources close to the situation confirm that AtHeart will be targeting a more mature audience than previous K-pop groups. This bold move by Titan and Imperial Entertainment is likely to send shockwaves throughout the industry, as they aim to disrupt the status quo and redefine what it means to be a K-pop group in the modern era.
Meanwhile, Spotify has announced an unprecedented partnership with AI audiobook pioneer, Libro.fm. The deal will see Spotify integrate AI-generated audiobooks into its platform, giving users access to a vast library of narrated content produced using cutting-edge technology.
Libro.fm’s innovative approach uses natural language processing and machine learning algorithms to create high-quality audiobooks that mirror the original text as closely as possible. This collaboration marks a significant milestone in Spotify’s efforts to diversify its offerings and stay ahead of the curve in the rapidly evolving music industry.
It is unclear at this time what kind of content will be included in this new partnership, but it is likely that Spotify will focus on popular bestsellers and classic literature.
Source: https://www.billboard.com/pro/k-pop-group-atheart-titan-content-imperial-music-deals/
