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Planning A New Product Launch? Here’s How Planning Platform Providers Can Help
Launching a new product, such as a highly anticipated smartphone, is a massive undertaking. While many consumers are focused on stylish marketing and ad campaigns in the months leading up to the launch date, there are also numerous behind-the-scenes supply chain functions that must occur simultaneously. The process of planning and production, known as new product introduction (NPI), can begin a year or more in advance.
This multi-faceted endeavor involves many teams and functions across a business, including brainstorming product concepts, conducting research and design, and developing a prototype. As such, it is crucial to have an effective framework in place to ensure a smooth NPI process. One key component of this framework should be collaboration with SaaS planning platform providers.
In order to guarantee that the launch runs smoothly before and during the event, companies must prioritize efficient supply chain planning processes. To achieve this, they can consider working closely with their software vendors.
