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Brazil’s football legend Ronaldinho launches STAR10 token – How did the community react?
By Ishika Kumari
March 4, 2025
Ronaldinho, a legendary Brazilian footballer, has taken his first step in the crypto world by launching the STAR10 token on the BNB Chain. However, the recent development has sparked a wave of skepticism and accusations of potential price manipulation within the community.
The launch, announced via X, highlights the total supply of 1 billion STAR10 tokens, which aims to merge football with blockchain. Despite this ambitious goal, the project has been met with criticism from many users who question its purpose and Ronaldinho’s motives behind venturing into digital assets.
Users on X have taken to the platform to voice their concerns, stating that the project appears “fishy” and an outright “scam.” One user warned Ronaldinho not to “ruin his legacy.”
The community’s skepticism stems from a series of high-value transactions linked to the STAR10 team. A wallet associated with the project spent 80 BNB ($50,000) to acquire 122.45 million STAR10 tokens, resulting in a 15% price surge to $0.40. Shortly after, the same wallet sold 1 million tokens for 433 BNB ($270,000), causing a 10% drop to $0.36, accompanied by a significant spike in trading volume.
Onchain Lens has also flagged insider activity, revealing that one wallet transformed a $29,247 investment into unrealized gains of $4.93 million. Although only 119,278 tokens were sold for $33,106, the remaining holdings have seen an enormous increase in value.
Despite the controversy surrounding STAR10’s launch, it still maintains a market capitalization of over $21 million and has settled at a price of $0.2655 as of press time, according to Dexscreener.
This move adds Ronaldinho’s STAR10 token to the growing list of celebrity-backed crypto assets, following in the footsteps of tokens like Donald Trump’s TRUMP and MELANIA coins, Argentina’s LIBRA, and Kanye West’s $YZY. While these projects attract considerable attention, many lack real-world utility, leading to volatile price swings that put investors at risk.
Industry experts have advised against this speculative frenzy, urging a more measured approach. Ethereum co-founder Vitalik Buterin emphasized the need for crypto projects with long-term value, rather than fleeting hype, stating that “financialization as a means toward an end” is acceptable if the end goal is worthy (healthcare, open-source software, art, etc). However, financialization as the sole purpose is not.
