news 
Title: SuperScale Case Study Highlights Aethir’s Impact on Gaming User Acquisition
A recent case study conducted by SuperScale highlights the significant impact of Aethir’s decentralized cloud gaming infrastructure on user acquisition in the gaming industry. The comprehensive analysis, which involved a two-phase experiment with popular mobile game Tiny Tower, demonstrates Aethir’s potential to revolutionize the way gaming studios acquire and retain users.
The findings from the study demonstrate substantial improvements in key metrics across both phases of the experiment. In Phase 1, it was found that Aethir’s Stream Now feature resulted in a staggering 43% increase in player acquisition compared to traditional app store downloads. This is significantly higher than the industry standard. Moreover, click-through rates (CTR) increased by an impressive 35%, further solidifying the benefits of Aethir’s decentralized approach.
Phase 2 of the study focused on return on ad spend (ROAS) and user engagement metrics. The data revealed that users who engaged with the Stream Now feature exhibited a 143% increase in early user retention compared to those who downloaded the game directly from an app store. This significant uptick has far-reaching implications for gaming studios seeking to optimize their monetization strategies.
Not only did Aethir’s technology improve user engagement, but it also demonstrated a substantial improvement in revenue growth. Average revenue per user (ARPU) grew by an astonishing 93% with the Stream Now feature, indicating that users who opt-in to this cloud-based streaming service have higher lifetime value. Furthermore, day-one retention improved by an impressive 60%, and day-seven retention increased by a remarkable 80%. The study also highlighted a notable increase in session counts (77%), average session duration (26%), and influencer-driven marketing strategies.
The implications of Aethir’s technology are far-reaching across various segments of the gaming industry. Established publishers may benefit from driving direct traffic and optimizing their revenue models. Live service and MMO games, which require seamless cross-device access, will also find value in Aethir’s decentralized approach. Moreover, titles with social and viral appeal can leverage instant playability to enhance influencer-driven marketing strategies.
Lastly, the study suggests that Aethir’s technology may be particularly beneficial for emerging markets where cloud streaming offers a solution for users without high-end gaming hardware.
As the gaming industry continues to evolve, it is essential for studios to adopt innovative and scalable solutions to stay ahead of the competition. Aethir’s decentralized cloud gaming infrastructure has clearly demonstrated its potential to disrupt traditional user acquisition methods and revitalize stagnant growth trajectories.
