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Daniel Nigro Expands Amusement Records Partnership With UMG After Chappell Roan’s Rise
In a significant move, Daniel Nigro has announced an expansion of his partnership with Universal Music Group (UMG) following the rapid success of his artist, Chappell Roan. The collaboration will see the two entities work together to further develop Amusement Records, Nigro’s independent label.
As part of this expanded partnership, UMG will provide additional resources and support to help drive Amusement Records’ growth and artistic vision. This includes enhanced marketing efforts, strategic planning, and access to UMG’s extensive network of industry professionals.
This development comes on the heels of Chappell Roan’s remarkable rise in popularity. The singer-songwriter has seen a significant surge in streams, sales, and tour dates since signing with Amusement Records earlier this year. Nigro credits the label’s unique approach and UMG’s support as key factors in Roan’s success.
“Working closely with Universal Music Group has allowed us to tap into their vast expertise and network,” said Nigro. “We’re excited about the opportunity to expand our partnership and create more opportunities for our artists.”
UMG’s involvement will also enable Amusement Records to further diversify its roster and explore new markets. The label is committed to fostering a diverse range of talent, with a focus on innovative storytelling and genre-pushing sounds.
“We are thrilled to deepen our relationship with Daniel and the Amusement Records team,” said UMG’s statement. “Their dedication to artistic freedom and innovation aligns perfectly with our own values.”
The expanded partnership marks a new chapter in Nigro’s journey as a label owner and tastemaker. As Amusement Records looks to build on Chappell Roan’s success, this development underscores the industry’s recognition of the innovative approach and dedication to nurturing talent that has defined Nigro’s vision.
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Source: https://www.billboard.com/pro/daniel-nigro-amusement-records-umg-partner-chappell-roan/
