news 
The Lumon Terminal Pro computer pops up on Apple’s website
Apple has surprisingly listed the fictional Lumon Terminal Pro computer from their hit TV series “Severance” on their official retail website. This unexpected move is likely an advertisement for Apple’s growing streaming service, Apple TV+, which is currently offering a free three-month trial with any Mac computer purchase.
For those unfamiliar with “Severance,” it’s a popular show that premiered in 2022 and has since become the company’s most-watched original series. The show follows the story of employees who have their work memories separated from their personal memories, creating an eerie atmosphere as they go about their daily routines. Apple has been aggressively marketing the show, offering various tie-ins such as free e-books on Apple Books, a “Severance” podcast with Ben Stiller and Adam Scott, and more.
The appearance of the Lumon Terminal Pro computer on Apple’s website is likely meant to capitalize on the show’s massive popularity, allowing customers to get a glimpse into the fictional world of “Severance.” This marketing move could be seen as an innovative way for Apple to promote their services while also leveraging the buzz around the TV series.
In addition to this listing, Apple has also released a short film showcasing how one of the show’s editors uses various Apple devices, such as an iMac, Mac mini, and MacBook Pro, to work on the series.
Source: https://techcrunch.com/2025/03/26/the-lumon-terminal-pro-computer-pops-up-on-apples-website/
