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Drake Reveals That Music Video For His Hit “Nokia” Was Shot On IMAX Film
Rapper and entrepreneur Drake has made a groundbreaking announcement on his Instagram page, revealing that the upcoming music video for his chart-topping hit “Nokia” will be shot using IMAX film cameras. The customised IMAX logo, featuring Drake’s OVO brand, was showcased in the post.
For those unfamiliar with the term, IMAX refers to a film format that is considered to have the highest quality image available due to its massive 65mm frame running horizontally through the camera. However, it’s a rarity for this format to be used on feature films or music videos, primarily due to its high cost and limited availability of cameras worldwide.
This announcement has raised eyebrows as many wonder if the decision was driven by financial gain, with one commenter in an IMAX Reddit group pointing out the irony that a music video called “Nokia” will likely only be consumed on mobile phones. While this could be seen as a marketing ploy to make Drake’s status as a major rapper stand out, it may also be a bold statement on the importance of high-quality visual storytelling in the music industry.
The cost of developing IMAX film is indeed substantial, with producers noting that it comes out to $2,000 per minute. It will be interesting to see how this decision translates into the final product and whether it has any impact on the reception or sales of the song.
Source: https://www.forbes.com/sites/bennyhareven/2025/03/31/drake-reveals-that-music-video-for-his-hit-nokia-was-shot-on-imax-film/
