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Dolby Strikes Deal With AMC To Hugely Increase Number Of Dolby Cinema Theaters
In a major coup for both companies, Dolby has announced a deal with AMC Entertainment to greatly expand the number of Dolby Cinema-equipped auditoria in the United States. This massive expansion is set to see over 25% growth in Dolby Cinema locations across the country by the end of 2027.
According to sources, some of these new screens are expected to be up and running as early as this year, with a total of 40 new Dolby Cinema theaters scheduled to open in the United States. This massive investment is reportedly aimed at catering to the growing demand for premium movie-going experiences that Dolby Cinema offers.
Dolby Cinema, known for its class-leading contrast and brightness, vivid colors, ultra-comfortable seats, and immersive Dolby Atmos sound experience, has become increasingly popular among filmmakers, studios, and viewers alike. The new partnership with AMC Entertainment marks a significant step forward in the company’s commitment to delivering exceptional experiences to their guests.
In a statement, AMC Entertainment Chairman and CEO Adam Aaron said that for over a decade, AMC and Dolby have worked together to provide moviegoers with incredible premium experiences, making blockbusters even bigger, brighter, louder, and more immersive. He emphasized that the expansion of this partnership is a powerful demonstration of AMC’s ongoing commitment to deliver these premium experiences to even more theaters and moviegoers across the United States.
The deal comes at an important time for both companies as cinemas look to bounce back from the impact of COVID-19 and attract more viewers to their auditoria. The growth in demand for Dolby Cinema is clear, with 2024 marking Dolby’s strongest year ever at the box office, surpassing previous records set in 2023.
It’s also worth noting that the deal will result in AMC selecting Dolby Vision as its high dynamic range offering of choice, ensuring a seamless and consistent experience for viewers.
Source: https://www.forbes.com/sites/johnarcher/2025/03/31/dolby-strikes-deal-with-amc-to-hugely-increase-number-of-dolby-cinema-theaters/
