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Top AI Stars Of SXSW 2025
SXSW 2025 has come and gone, leaving behind a trail of innovation, excitement, and awe-inspiring AI-powered creations. As the world continues to grapple with the rapid advancements in artificial intelligence, it’s clear that these technologies have become an integral part of our daily lives.
One of the most groundbreaking developments showcased at SXSW was the integration of Waymo robotaxis on the Uber app, which hit the roads in Austin. This is a significant milestone in the journey towards autonomous vehicles.
However, the main attraction of the festival was undoubtedly Woolly Mouse – the tiny gold mouse with the genes of a Woolly Mammoth. Its creator, Colossal Biosciences, has been making waves for years in its pursuit to revive extinct mammals. The company’s CEO, Ben Lamm, spoke on stage about their progress and vision for the future.
The AI-powered DNA research being conducted by Colossal Biosciences holds immense potential for finding cures for epigenetic diseases where gene expression becomes altered by generational trauma. This technology could lead to eradicating syndromes that still puzzle doctors today. Notably, investors like Chris Hemsworth, Paris Hilton, Jim Breyer of Breyer Capital, and the Winklevoss twins have joined forces with Colossal Biosciences.
As AI continues to transform our lives, it’s no surprise that SXSW featured numerous AI-adjacent activations, including Rivian’s Electric Joyride experience. Passengers were able to get a taste of what it’s like to ride in an electric car that can handle even the most challenging terrain and steep curves.
Other notable mentions include Baratunde Thurston’s Life With Machines session, where an AI assistant participated as a panelist, and an entire track dedicated to exploring how we’ll generate enough power to keep up with AI.
Source: https://www.forbes.com/sites/martineparis/2025/03/31/top-ai-stars-of-sxsw-2025-from-waymo-uber-to-woolly-mouse/
