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Top AI Stars Of SXSW 2025: Waymo Robotaxis, Woolly Mouse, And A Whole Lot More
SXSW 2025 has come and gone, leaving behind a trail of innovations that have rewritten the rules for what’s possible with Artificial Intelligence. Among the numerous highlights, AI-powered robotaxis from Waymo took center stage on the Uber app in Austin, while Colossal Biosciences’ Woolly Mouse stole the show during Joe Manganiello’s keynote interview. But these weren’t the only AI standouts at this year’s conference.
The star of the show was undoubtedly Woolly Mouse, a tiny gold mouse with the genes of a Woolly Mammoth that has taken the world by storm with its de-extinction capabilities. As Colossal Biosciences’ CEO Ben Lamm discussed with Joe Manganiello, AI-powered DNA research holds tremendous potential for eradicating syndromes that have baffled doctors and finding cures for epigenetic diseases. The company’s moonshot goal is to achieve longevity within the next 20 years.
The AI scene at SXSW was packed with other notable appearances and activations. Rivian showcased their Level 3 autonomous vehicle, allowing attendees to experience the thrill of an electric car’s capabilities firsthand during Electric Joyride. Museum of the Future also made waves with an innovative exhibit showcasing the intersection of AI and human creativity. Meanwhile, Paramount Lodge and Escape to Prime Video brought immersive experiences that pushed the boundaries of interactivity.
Baratunde Thurston’s Life With Machines session saw a remarkable turn of events as an AI assistant participated as a panelist, sparking interesting discussions about the future of AI integration in our daily lives.
As AI continues to make its mark on consumer life with ChatGPT now nestled in over 400 million pockets worldwide, one thing became abundantly clear: we are living in an era where the world is about to look drastically different. With such a strong lineup of AI innovations at SXSW, it’s hard not to get excited about the possibilities.
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Source: https://www.forbes.com/sites/martineparis/2025/03/31/top-ai-stars-of-sxsw-2025-from-waymo-uber-to-woolly-mouse/
