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The sky is falling! Or so it seems when you hear analysts like Dan Ives from Wedbush predicting a 43% price increase for the iPhone 16 Pro Max due to tariffs. That would mean a sticker shock of over $2,000, with some estimates going as high as $3,500.
But hold on a minute, other experts are singing a different tune. Angelo Zino at CFRA Research believes Apple will only absorb around 5% to 10% of the cost, resulting in a relatively minor increase. This is likely due to Apple’s strategy of implementing planned price hikes with new products, which would allow them to avoid raising prices on current devices.
Now, let’s not count out the possibility that Apple might take action to mitigate these tariffs. They could seek exemptions for components, which would require direct approval from the President. Or, they could shift production to countries with lower tariff rates, such as Brazil, where the rate is a relatively paltry 10%. We already know that some iPhones are made in India, and expanding facilities in Brazil could be a viable solution.
So while it’s true that prices might go up, it’s important not to throw your hands up in despair just yet. Apple may have a plan or two up their sleeve to soften the blow of these tariffs. Let’s keep an eye on those developments and hope for the best.
As Ives mentioned, it depends on “exemptions.” It seems that the center of any talks between Apple and the government right now is focused on securing these exemptions.
Source: https://www.forbes.com/sites/davidphelan/2025/04/05/apple-iphone-16-pro-max-price-will-it-really-cost-over-2000-from-memorial-day/
