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HYBE America, the American arm of South Korean entertainment company HYBE Corporation, has announced a new distribution partnership with Jermaine Dupri’s So So Def Recordings. This strategic alliance marks a significant move for both companies in the ever-evolving music industry landscape.
As a global leader in the K-pop and pop culture space, HYBE America is expanding its reach into the urban music arena through this partnership. By joining forces with So So Def, one of the most influential hip-hop labels in the game, they will tap into Dupri’s extensive network of artists, producers, and industry professionals.
For Jermaine Dupri, founder of So So Def Recordings, this partnership is a chance to leverage HYBE America’s expertise in digital marketing, artist development, and strategic partnerships. With their combined resources, the two companies aim to empower emerging and established talent across genres, providing them with the necessary tools and support to succeed.
In an exclusive statement, Braun expressed his excitement about this new collaboration: “We are thrilled to partner with Jermaine Dupri and So So Def Recordings, bringing our expertise in K-pop and digital marketing to the table. Our goal is to create a platform that fosters innovation, creativity, and growth for all participants involved.”
This alliance marks a significant milestone in HYBE America’s evolution as a global music powerhouse, solidifying its position as a key player in the urban and mainstream markets.
As of now, no further details on specific projects or artist signings have been announced. However, we can expect more news and updates from both companies in the coming weeks and months.
HYBE America has already made waves with their innovative approach to K-pop, leveraging technology and social media to push the boundaries of entertainment and storytelling. By venturing into urban music through So So Def Recordings, they are further solidifying their reputation as a forward-thinking player in the industry.
Stay tuned for more information on this groundbreaking partnership as it unfolds.
Source: https://www.billboard.com/pro/hybe-america-distribution-deal-jermaine-dupri-label/
